About Brand building: how to tell your story to build a powerful brand

Brand building: how to tell your story to build a powerful brand


Come along to our SME workshop, with Thomas Averre covering brand building, why its important and some practical tips of how to build it.

Innovative businesses sometimes struggle to communicate effectively, which can lead to progress stagnating. This is a problem because communicating well is essential if you want to persuade investors, attract customers and convince other stakeholders to engage with you. Research intensive and IP-led businesses operate in noisy, complex and nuanced markets, where every business seems to be ‘revolutionary’. To communicate well, these businesses need to think seriously about developing a brand and building a reputation that makes raising investment, selling and collaborating more likely. In this session, Thomas Averre of Tarleton Communications will talk about why this is important for science and technology based businesses and how they can do it.

Location:  Orbit NETPark Sedgefield TS21 3FB

Thomas Averre is the founder of Tarleton Communications, a specialist public relations consultancy. He works with life sciences, engineering and technology start-ups and SMEs, helping them to raise their profile with investors, build powerful industry reputations and influence government. Thomas sat on the UK Government Department for Health and Social Care Industry Communications Advisory Board in 2021, is a mentor at Warwick Innovation District and was shortlisted as Insider Media’s Young Marketing and Media Professional of the Year. He has clients across the life sciences, engineering and technology sectors and advises several spinout boards on communications issues. Thomas has significant international experience, having designed and delivered localised communications strategies in China, the UAE and Saudi Arabia and worked with clients on US market entry.

Tarleton Communications is a specialist public relations consultancy based in York, United Kingdom. We help businesses with innovative products, unique technology and IP assets to communicate more effectively and specialise in the healthcare, engineering and technology sectors. We work with ambitious start-ups and SMEs to attract investment, commercialise technologies, influence stakeholders and grow market share


ORBIT is part-funded by the European Regional Development Fund. This workshop is available to SMEs in County Durham employing fewer than 250 staff and with an annual turnover no greater than €50m per annum.

Event Overview

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Event Dates:

Wednesday 29th March 2023

Event Duration:

09:30 - 11:30

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