About The path to pricing success for your business

With price being influenced by a multitude of factors, getting it right can be tough.

The Digital City are inviting Tees Valley business owners to join us on Friday 15 October to gain a better understanding on how to set the right prices for your audience and revenue goals.

This practical masterclass will be led by Alan Timothy, CEO of AI powered price optimisation platform, Bubo.AI, who will share his knowledge and expertise to help you develop a successful pricing strategy.

Alan will cover the key considerations of pricing including:

-The price value equation

-The 4 P’s

-How to set the price

-B2C pricing vs B2B pricing

-Customer segmentation

-How to succeed in price negotiations

-And more!

Register here: The path to pricing success for your business – DigitalCity (

Event Overview

Event Organiser:

The Digital City

Event Dates:

Friday 15th October 2021

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